Why banks need to be an integral part of customer lifestyles

As the behaviours and needs of both society and consumers change – and as the rise in digitally focused brands and service providers is proving – if a brand does not become an integral part of its customers’ life and lifestyle, it will at best become commoditised and experience margin compression, and at worst it will be disintermediated.

This applies across all industries and markets – and banks need to pay attention.

Click through to read the full article, written by Technisys CSO, Michel Jacobs for Business Reporter.