Part 4: Digital Banking Trends and Tips for 2021 and Beyond
Part 4: Digital Banking Trends and Predictions from the CEO of Fintech Americas
In this part 4 of our digital banking trends series, CEO and co-founder of Fintech Americas, Ray Ruga shares his thoughts on the trends he sees shaping the banking industry through 2021 and beyond.
The digital age has landed in the banking industry and today’s customers aren’t judging a banks digital service against that of another bank – they’re judging it against other great digital experiences they’re having with brands like Netflix.
Ray talks about how the convergence of new users into digital channels is driving new investments in data analytics to not only understand who your customers are, but where they are going.
He explains the need for banks to better understand the customer journey to provide better, hyper-segmented customer experiences. And how the modernization of infrastructure and use of cloud competing to provide enhanced flexibility and agility to react and respond to changing customer journeys will not only help banks succeed in 2021, but in years to come.
Importantly, Ray points out that for banks to thrive in this digital era, they need to retrain and up-skill their workforces to ensure that everyone is a participant in the banks digital transformation.
Watch the video below and listen in full to Ray’s digital banking trends and predictions for 2021 and beyond.