ATB was looking for new ways to reach underserved households. ATB saw that the underserved market offered a significant opportunity to onboard and deliver a great customer experience to hundreds of thousands within two to three years. Here’s how Technisys is helping make that happen.
THE DIGITAL BANKING CHALLENGE
After speaking with many potential customers, it became very clear to ATB that the banking customer experience was broken. As a result, they are taking all the grit out of the customer experience and, instead, providing delightful experiences at every touch point. The bank’s plan: offer brand new savings products, make lending much easier, and deliver novel financial products — all designed to make the customer experience special and meaningful.
ATB is aligning customer interactions to be entirely digital, with the ease of signing up online within 60 seconds. As the increased adoption of mobile banking is taking hold, Brightside by ATB is on track to be a mobile first digital bank.
TAILORED DIGITAL BANKING WITH TECHNISYS
ATB scoured the globe for the right digital core banking system, looking at 160 technology providers before deciding that Technisys was the right partner to make their digital plans a reality. The Technisys Cyberbank platform offers ATB extreme flexibility to create and deliver tailored financial products, dynamically, whether to a large segment of customers or to a segment of one. Customers receive meaningful recommendations at point of need, every time, inevitably making digital banking with Brightside by ATB an integral part of a customer’s life.
With Technisys, the Brightside by ATB team has access to a cloud-native and API-centric end-to-end digital architecture that not only delivers tailored financial products at the speed of commerce, but also enables the digital bank to scale services to hundreds (or millions) of customers, securely. Ultimately delivering endless digital possibilities to meet ever-changing customer behaviors today and tomorrow.
Read the case study to learn more on how Brightside by ATB, with Technisys, is delivering unique, timely and meaningful financial products – at point of need – to elevate the customer experience in new ways in the digital age.